About MagTag®
The story behind the click that changed the daily lives of glasses wearers.
The MagTag® was born from a real and universal problem: forgotten glasses or glasses left in unlikely places. Since 2021, we have transformed this everyday inconvenience into an accessory that combines magnetic technology, award-winning design, and practicality in a single click.
Made in Brazil, recognized worldwide.
MagTag® International
We are the first Brazilian eyewear brand to be a finalist at the Love Eyewear Awards in London.
One of the most prestigious awards in the global optical industry. We reached the finals for two consecutive years, 2025 and 2026, for Optical Accessory of the Year, competing with brands from around the world. In 2022, we received the ANCEC National Reference Award, recognizing our product's innovation and quality.
Consolidated national and international presence
MagTag® is present in thousands of stores across Brazil and distributes to countries such as Spain, Portugal, the United Kingdom, Argentina, Uruguay, Colombia, Bolivia, and Paraguay.
Since 2021, MagTag® has been present at the main optical trade shows in the country: ExpoÓptica — the largest trade show in Latin America —, Ajorsul, Expo Visão, Fenóptica, Fooco, and Viu Summit. Beyond the optical universe, we have also participated in the Brazilian Retail Fair, the Porto Alegre Book Fair, and several others over the years. In 2026, we announced an exclusive collaboration with HB at ExpoÓptica, combining performance and magnetic technology in an unprecedented launch: HB MagTag magnetic glasses.
Quality that speaks for itself.
MagTag® is manufactured by the largest metal accessories manufacturer in Latin America.
Made from noble metal with a highly durable electrolytic coating, it delivers an impeccable finish and resistance for daily use.
From Brazil to the world, a 100% Brazilian product, with registered trademark and patent with INPI.
The media that discovered us - and told Brazil.
Our journey has been featured in major media outlets: Globo (Pequenas Empresas & Grandes Negócios), Band, Record, RBS TV, TV Gazeta, TVE, and Somos TV, as well as specialized podcasts and videocasts like NaFeiraPod, PodProsperar, and Portal Martin Behrend.
MagTag® was also presented by actor and director André Segatti to Grupo Ótica Revista channel, and by visagist Laís Pascoal on the Programa Mulheres of TV Gazeta.
Lines for all styles.
MagTag® offers four lines—Lovers, Classic, Lux, and Sport—to suit different profiles, occasions, and personalities. The Lovers line was developed in partnership with Filipe Diniz, one of Brazil's leading optical designers, who is internationally recognized.
Now, after years of consolidated presence in the best opticians in Brazil and worldwide, MagTag® comes directly to you.
